Article Review Business & Marketing Article Critique

Criteria Achievement Level Level 1 Level 2 Level 3 Level 4 Level 5Identification of Premise and Supporting Points (Argument)  (30 points) 0-17  More than one of the following are missing or insufficiently analytical: accurate identification of article premise, relevance to the course, and significant points in support of the premise and/or field; those that are included need improvement. 18-20  One of the following is missing or is insufficiently analytical: accurate identification of article premise, relevance to the course, and significant points in support of the premise and/or field. 21 -23  Includes an identification of article premise, relevance to the course, and significant points in support of the premise and/or field, but one or more of them need improvement. 24-26  Includes accurate identification of article premise, relevance to the course, and significant points in support of the premise and/or field with minor errors. 27-30  Includes accurate identification of article premise, significant points in support of the premise, and the significance of these to the course and/or field.Analysis  (30 points) 0-17  Presents an account containing little analysis or relevant argument; interpretation is not well supported. Course concepts and analytical tools are not applied appropriately. 18-20  Presents an account that is descriptive but contains little analysis or relevant arguments; interpretation is not well supported. Course concepts and analytical tools are not applied appropriately. 21 -23  Presents an analysis containing relevant arguments; interpretation is not thoroughly supported and not compelling. Course concepts and analytical tools are sometimes applied appropriately. 24-26  Presents a thorough analysis with effective arguments; interpretation is both reasonable and compelling. Course concepts and analytical tools are often applied appropriately. 27-30  Presents an insightful and thorough analysis with strong arguments and evidence; interpretation is both reasonable and compelling. Course concepts and analytical tools are expertly applied.Citations and References  (10 points) 0-5  The majority of sources used are not academically reliable. Most of the articles used are not relevant to the topic. 6-6  Some peer-reviewed papers are used along with non-academically reliable sources. Some of the articles used are relevant to the topic. 7-7  Most sources used are peer-reviewed papers, though two or more sources are not academically reliable. The majority of articles used are relevant to the topic. 8-8  The number of sources meets the assignment requirements, and all but one source is a peer-reviewed paper. Most or all articles are relevant to the topic. 9-10  The number of sources meets or exceeds any expressed assignment requirements. Every source used is peer-reviewed or academic in nature. All articles are relevant to the topic.Writing Mechanics  (10 points) 0-5  Writing lacks clarity and conciseness. Serious problems with sentence structure and grammar. Numerous major and/or minor errors in punctuation and spelling. 6-6  Writing lacks clarity or conciseness. Minor problems with sentence structure and some grammatical errors. Several minor errors in punctuation and/or spelling. 7-7  Writing is somewhat clear and concise. Sentence structure and grammar are adequate and mostly correct. Few minor errors in punctuation and/or spelling. 8-8  Writing is mostly clear and concise. Sentence structure and grammar are strong and mostly correct. Few minor errors in punctuation and/or spelling. 9-10  Writing is clear and concise. Sentence structure and grammar are excellent. Correct use of punctuation. No spelling errors.Organization  (10 points) 0-5  The organization is hard to follow; ideas are not linked together and/or may be fragmented. Lacking any logical grouping of ideas or transitions from one idea to the next. 6-6  The organization is mostly unclear and could be arranged in a more logical way. Some ideas are linked together, but some ideas are fragmented. There is little to no grouping of ideas or use of transitions. 7-7  The organization is fairly clear, but it could be arranged more logically to better support the proposed solution. Ideas are somewhat grouped together with a few transitions between groups. 8-8  The organization results in clarity and presents mostly logically arranged points to support the proposed solution. Ideas are grouped fairly well, and there are transitions throughout the document. 9-10  The organization results in clarity and presents logically arranged points to support the proposed solution. Related ideas are well grouped, and transitions between ideas flow smoothly.Style and Formatting  (10 points) 0-5  APA guidelines are barely followed, if at all. If in-text citations and references are included, they contain major errors. Several in-text citations are missing references and vice versa. 6-6  APA guidelines are loosely followed. Several major errors in in-text citations or references may be present. Some in-text citations are missing references and vice versa. 7-7  APA guidelines are somewhat followed. Several errors in in-text citations or references may be present. Most in-text citations are referenced and vice versa. 8-8  APA guidelines are mostly followed correctly. Reference entries and in-text citations follow APA formatting guidelines and are usually correct. All in-text citations are referenced and vice versa. 9-10  APA guidelines are correctly followed.  Reference entries and in-text citations follow APA formatting guidelines and are free of errors. All in-text citations are referenced and vice versa.