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Pages:
2 pages/≈550 words
Sources:
4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Is Sony Likely to Continue Growing?

Case Study Instructions:

The assigned case study is "Welcome to the World of Sony" at the end of Chapter 10.Your assignment is to identify one major issue in the case study, provide background for it, analyze it, and reach a conclusion. Your written work should follow the outline: BACKGROUND, ISSUE, ANALYSIS, and CONCLUSION. You should use these words as headings for your writing. Your work should be typed and double-spaced in Times New Roman 12 font. About two typewritten pages will be sufficient for this assignment.
BACKGROUND: The background should establish a context for the issue. It presents the situation out of which the issue arose. It should provide enough information about the situation so that the reader can understand the issue.
ISSUE: The issue should be presented as a question that can be answered YES or NO. For example, your question could be: Should this company continue to invest in emerging markets? That is a productive question since it leads to an analysis. An unproductive question could be: How did this company expand in emerging markets? That question leads only to a description of what the company did and may not force any critical thinking. So always frame your question so that it can be answered YES or NO, keep the question simple, and do not ask multiple questions since that will complicate your analysis.
ANALYSIS: Your analysis should examine both sides of the question. You should present at least three arguments on each side of your question, YES and NO, and
your arguments should be supported by facts from the case and/or information from the reading assignment. In your analysis you should also apply at least one concept from the reading assignment.
CONCLUSION: Your conclusion should answer your question, YES or NO. You should evaluate the arguments you presented in your analysis and make a decision based on the weight of the evidence. In your conclusion you should summarize the arguments that support your decision. Please note that there is no right or wrong answer. Whatever you decide is valid as long as your conclusion is supported by your analysis.
Be sure to cover each component of this process adequately.
Part 2
At the bottom
Answer this question only one paragraph "Should the Japanese yen be weaker?"Find an article and write a summary (one paragraph) of how the information provided by the article answers the question. Your work, which should be typed and saved as a file, should have the name and source of the article on top and then your summary.

Case Study Sample Content Preview:

Determination of Exchange Rates
Student’s Name
Institutional Affiliation
Determination of Exchange Rates
Background
The provided case describes Sony, a Japanese-based company specializing in electronics, movies, music, and games. Additionally, the reading describes how the Yen affects Sony’s operations and also provides information on Japan’s economy and the Yen’s performance over the years, leading to its increase and decrease. The article also contains information on Japan’s inflation problems and the two ‘Endaka’s’ the country has undergone. Besides, the provided reading talks about the competition between Sony and Samsung and Japan’s economic struggles over the years. The provided article concludes by inferring that Yen’s rise would be catastrophic for Japan and hurt its exports.
Issue
Is Sony likely to continue growing?
Analysis
Yes, Sony is likely to continue growing because they are trying to establish themselves in the BRIC countries to expand and grow their operations. If Sony succeeds and develops its operation in the targeted BRIC countries, it will not need to depend heavily on Japan. Additionally, Sony’s exports will continue stabilizing with the less valuable Japanese Yen. The drop in Yen value will also benefit Sony since they will have a chance to make more profits, leading to their growth. Lastly, although not as popular as other companies, Sony is an established company that intends to grow.
No, Japan is responsible for 32.4 percent of Sony’s sales, while the exports account for the remaining percentage. Notably, 32.4 percent represents a third of the company’s sales. Therefore, an increase in Yen’s value would affect Sony’s exports, making it lose a substantial amount of its sales. Besides, if another disaster occurred and Sony took another hit as it did after the 2011 earthquake, it would ...
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