Conduct a value chain analysis of the Trader Joe’s case study.

Trader Joe’s Case Study
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Institutional Affiliation
Value chain enables Trader Joes to deliver quality goods to its market. The value creation activities are well planned, hence making it easy for the company to maneuver through the competition in the supermarket's industry.
Primary value creation activities
Inbound logistics: Trader Joes has been working with secret suppliers to get their products at a lower price as compared to the public suppliers that are supplying products to their competitors.
Operations: Operations in the various store are conducted even during peak hours. The company has small stores that help in enhancing the convenience of operations. The management ensures that all the operations are conducted at a low cost.
Secondary value creation activities
Human resource management: Trader Joes ensures that they employed learned employees to enhance the effectiveness of their productivity. The employees are paid more than the expected amount. For instance, a part-time employee would earn $12 per hour. As well, the full employees earn an approximation of $50000 per year.
Procurement: The company has a dynamism of frequently changing the products that do not attract many customers. They also have private label products which were supplied at low products as compared to their competitors.
The link between value-creating activities
The initial step to the success of a company is having a good management team. The management of Trader Joes has played a substantial role in employing l...