DISTRIBUTION IN THE SUPPLY CHAIN: BLUE NILES, ZALES AND TIFFANY

DISTRIBUTION IN THE SUPPLY CHAIN:
BLUE NILES, ZALES AND TIFFANY
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1 While Blue Niles focuses on diamonds, Tifanny is on silver jewelry. These two companies' approach to distributing their jewelry pieces differs in one way: their approach to customers. Blue Niles reach the market by providing to their convenience. The diamond company has a service that engages customers in making their jewelry design. Blue Niles also has phone and online transactions that appealed to the young generation. On the other hand, Tifanny prefers reaching the market widely through several stores and retailing. Tiffany sells its predesigned silver pieces of jewelry and polished stones online, through catalogs, and in physical stores worldwide. The jewelry company also sells jewelry designs of other people and other third party brands.
Blue Niles' storage and inventory are centralized in one manufacturing house. It is where their products are taken and transported. Because of this, Blue Nile can sell their jewelry at a smaller price. One time, Blue Nile had to export a diamond from another distributor to sell at a high price. On the other hand, Tiffany has multiple stores that do their own inventories storage of jewelry. They are also retailers of other third party brands and jewelry designers. Their products vary from diamonds t...