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Business & Marketing
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Environment and Resources of General Mills

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In the Background Information section of Module 3, the Nadler-Tushman Congruence Model cites four Input categories: 
• Environment (factors external to the organization) 
• Resources (factors internal to the organization) 
• Organizational history (persistent traditions) 
• Strategy (goals, objectives and strategic initiatives)
WEEK 1:
Please discuss the Environment and Resources inputs in the context of General Mills. Be thorough, and be specific. 
WEEK 2:
Please discuss the Organizational History and Strategy inputs in the context of General Mills. Be thorough, and be specific. 
Background Information Section
Module 3 - Background
Case: Inputs Diagnosis, SLP: Time Warp 2
The background reading for the Case in this module focuses on the Nadler-Tushman Congruence Model. You will be using this model to complete the case.
David Nadler is the founder and CEO of Mercer Delta Consulting Group. An internationally recognized expert in organizational change, Nadler has written seven books and numerous articles for practicing managers. Michael Tushman is a Full Professor at the Harvard Business School. He has written or edited eight books and is widely published in academic and practitioner journals.
Required Reading
Nadler, D. A. & Tushman, M. L. (1980) A Model for Diagnosing Organizational Behavior. Organizational Dynamics, 9 (2), 35-51. Retrieved on November 7, 2012 retrieved May 14, 2015, from http://www(dot)researchgate(dot)net/publication/222464617_A_model_for_diagnosing_organizational_behavior
According to the authors, "Our congruence model of organizational behavior is based on how well components fit together – that is the congruence among components; the effectiveness of this model is based on the quality of these ‘fits’ or ‘congruence.’ (p.39).
From the reading, you will note that there are four input categories. They are as follows:
1.Environment (factors external to the organization);
2.Resources (factors internal to the organization);
3.Organizational history (Persistent Traditions); and
4.Strategy (goals, objectives and strategic initiatives) .
If the link to the article does not work, it is probably because your computer does not allow "cookies" which would let you connect directly to the library. In such a case, you will need to connect manually to the appropriate database. 

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General Mills
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Environment and Resources of General Mills
The external factors affecting General Mills comprises key competitors such as Nestle, Kellogg’s, Smithfield Foods, and Post; technological advancement; the prevailing economic situation; and the political climate. Economically, there has been a general decline in the consumer spending on fast foods due to the government’s policy to increase the Value Added Tax of foodstuffs. Technologically, the company is trying to establish an online supply chain management in which all stages of production (primary, secondary and tertiary) are synchronized in one platform to enhance the speed of action and efficiency (Datamonitor, 2005).
General Mills is headed by 32 senior executives situated in different business locations. The top management is under the Chief Executive Officer, who also doubles as the Chairman of the Companyâ€&trad...
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