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Pages:
5 pages/≈1375 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 21.6
Topic:

Environmental and SWOT Analysis of a Start-Up Firm Collab Offices

Other (Not Listed) Instructions:

Individual Homework 1:

Required:

Write a short report (4-5 pages) based on the following:

  1. Propose a vision, mission, brand name for ONE producUservice of a new start­ up firm that you are planning to set up to address one major need of students living and around KFUPM as well as other potential customers in the Eastern

part of Saudi Arabia. [10%]

  1. Based on the proposed new product or service, provide brief highlights about the relevant trends in the macro environment that that may present opportunities and threats. [20%]

Environmental Analysis -The Marketing Environment

  • Brief background of company and why the plan is needed
  • Competitor Analysis (Highlight/list key and potential,competitors)
  • Macro environmental forces (Highlight/list key and Economical, political, social, legal,technological trends that affect the new product or service)
    • How is attractive or unattractive is target market(s)?

Assessment of marketing environment factors

  1. C.   SWOT Analysis [10%]

Produce a SWOT table/matrix - Provide at least two (2) points per box/quadrant

D.   Executive Summary [5%]

  1. E.   Structure & Communication [5%]

Requirements:

Format: Use font size 12, in Roman numerals. Use double line spacing.

Other (Not Listed) Sample Content Preview:

Collab Offices
Student's Name
Institution/Affiliation
Course
Professor
Date.
Collab Offices
* Introduction and Executive Summary
Collab Offices is a collaborative workplace, a premium office, and a shared workspace for students, entrepreneurs, and freelancers. Collab Offices will have offices all over Saudi Arabia and connects students and working professionals in a collective working space. We believe students can learn from firsthand experience by mingling with industry professionals. The design and execution of the space will act as a convener that brings people together. The design and style will consider the special demands of various groups or individual clients. Our mission is to create a professional and learning atmosphere in which students and stakeholders can freely express their creativity, enthusiasm, and success while adhering to productive collaboration, connectedness, and cooperation ideals. Our vision is to become the uncontested leader in the region's coworking and learning space market by reinventing the office experience and cultivating a growing community of coworking individuals who like working together.
The basic service of the firm is the provision of coworking space. For potential members, many packages are offered, each tailored to their unique requirements as they progress through the phases of their development. Clients and members of our coworking space are to receive better service than simply a high-quality workstation. We will give consulting services and personnel coaching to organizations that want more support. There will be a facilitation of branding, brainstorming sessions, innovative marketing, and workflow analysis. Our talented team will provide a variety of workshops and classes for the development of various management and technical skills (negotiation skills, presentation skills, data visualization, problem-solving analysis, data visualization, project management, service plus, development principle and product design, internet marketing, effective communication skills). We will provide clients additional services such as company startup support and virtual offices.
* Environmental Analysis
The coworking space sector may be broadly characterized as an established workplace built for students, individuals, and small groups to study, work, transact business, and interact cooperatively in a shared community atmosphere. The difficulty in establishing a coworking space is not so much in the physical space as it is in developing a robust and sustainable plan (Howell, 2022). Working and studying together with others promotes professional networking and company development. According to the coworking pyramid of demands, office facilities such as Wi-Fi, desks, and meeting rooms are essentially the essentials at the bottom of what freelancing professionals and students are searching for in a workspace.
A growing number of professionals are working from home offices or telecommuting. Students have also started working freelance jobs to aid their university expenses. Individuals working for organizations that lack physical space or have workers that must drive significant distances to work are examples of this. New technologies are boosting the ability to operate remo...
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