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APA
Subject:
Business & Marketing
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English (U.S.)
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Topic:

Marketing Project Plan: Research and Branding

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During this module, you will continue building upon the Marketing Plan that you started in Module 2. Each module that has this assignment will build on previous information, knowledge, and data that you already added to your template. You will use the same template throughout the course and continue turning in your document with the updates required for each part. The purpose of this assignment is for you to learn how to create and develop your own Marketing Plan for a company of your choice. The Marketing Plan Project will be turned in throughout the course in four separate assignments (Modules 2, 4, 6, and 8), and this is Part 3.
By completing this assignment, you will be able to explain brand equity and its role in measuring brand strength which will help you achieve module-level objective 6.6. It will also enable you to construct an integrated marketing plan which completes course-level objective 10.
What To Do
To get started on Part 3, locate your Marketing Plan template from Module 4 that you saved your completed work in. You will now be completing Part 3 which consists of three sections. This part of the Marketing plan is worth 100 points, and each section designates the distribution of points. Follow the instructions below and in the document. If you have questions, please ask your instructor so that you are able to get them clarified prior to turning this in. Remember to be thorough, create complete answers, and provide as much information in each section that you can.
Student Instructions
Locate and open your Marketing Project Plan Template. If you do not have a copy of this document saved, please create a new one by saving a new template using this convention: first name.last name_Marketing Plan. You can get a fresh copy of the Marketing Plan Template by clicking this link.
Open it in MS Word or Google Docs.
Take a moment to look over the Marketing Project Plan Template required for Part 3 and notice the different pieces of information it includes.
Complete the designated sections of Part 3 that include the following:
Research (Ethics and Social Responsibility)
Branding
Save the template as you work so you do not lose any of your progress.
Submit this document as an assignment.

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MARKETING PROJECT PLAN: RESEARCH AND BRANDING, PART 3
Student’s Name
Institutional Affiliation
Course Number and Name
Instructor’s Name
Due Date
Research and Branding, Part 3
Research (ethics and social responsibility)
Business ethics scrutinize ethical standards and moral or ethical problems that can arise in a business scope (Ferrel et al., 2019). These ethics are drawn from individuals, legal systems, and organization statements. The fundamental purpose of business ethics is to maintain a better connection with its stakeholders and ensure maximum business productivity. The ethical propositions apply to business conduct and individual conduct. Some of the ethics applied by Stryker Company include trust, mutual respect, accountability, and effective communication. Ethics are vital since they ensure few misunderstandings between the business and its customers, employees, and other related parties.
Corporate social responsibility is a business self-regulatory standard that ensures that business activities conform to societal goals of a charitable, activist, and philanthropic nature. Stryker Company is ethically oriented towards the standards and expectations of society. Embracing so...
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