The Lack of Dissemination Champions in Social Media

The Lack of Dissemination Champions in Social Media
According to Melnyk et al. (2011), it mainly takes one passionate and committed individual to spearhead a team vision to enhance care for patients, their families, and communities by disseminating evidence-based practices (EBP). As a healthcare leader guiding the dissemination efforts, I prefer publishing program briefs and using social media to share the program details. Nearly every healthcare organization maintains social media presence through pages and handles, thus achieving a broader reach. Publishing policy briefs is more practical when disseminating evidence to healthcare practitioners and policymakers through print materials. The policy briefs also offer an opportunity for authors to enhance their work accessible to a broader audience, including using more visual presentation approaches (Ashcraft et al., 2020).
I would be least likely to use email for EBP dissemination purposes. Although communicating to the staff and policymakers via email can reach a large audience simultaneously, some parties might find it uninteresting. There is a probability that the recipient would misinterpret the message and fail to implement the recommendations appropriately. In addition, disseminating the information through email lacks authentic interactivity and instant feedback that could be done through social media and policy briefs ...