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Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
2 Sources
Style:
APA
Subject:
Literature & Language
Type:
Speech Presentation
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 7.2
Topic:

Communication Strategy To Increase Sale Of Frappuccino

Speech Presentation Instructions:

This is a team project. We chose Starbucks as our company for the project. We are responsible for two parts, which are developing our own strategy, whether it is moving a client organization to different social media platforms, and devising a crisis plan for an organization. Those two parts should be separated clearly because we will make some slides of powerpoints based on the speech.

Speech Presentation Sample Content Preview:

STARBUCKS CORPORATION
COMMUNICATION STRATEGY TO INCREASE SALE OF FRAPPUCCINO
Consultants
1.
2.
3.
4.
TAPPING ON SOCIAL MEDIA TO INCREASE THE SALE OF FRAPPUCINO
The sale of Frappuccino, one of the iconic drinks made by Starbucks has been affected in the recent past. Frappuccino accounts for 11% of the revenue earned by the company. However, over the past year, sales made by Starbucks on frappuccino are down by 3% CITATION Can18 \l 1033 (Candice, 2018). The main reason attributed to the decrease in the sale of these drinks is health and wellness. People are turning away from sugary beverages due to their adverse side effects. This is a proposed communication strategy to increase the sale of frappucino. This strategy will mainly rely on Starbucks social media platforms. We will make maximum use of these platforms to carry out a campaign to intended to increase the sale of frappuccino.
TARGET STAKEHOLDERS OF COMMUNICATION STRATEGY
1 Chief Executive Officer of Starbucks Corporation
2 Sales Manager
3 Communications Officer
IMPLEMENTATION OF THE COMMUNICATION STRATEGY
Resources Required;
1 Social Media Managers
2 Photographers
STEPS OF IMPLEMENTATION
1 Social Media Tools
Social media tools to be used in carrying out the campaign are Twitter, Facebook, and Instagram. On Twitter, the company enjoys a following of over 11.4 million users across the world. On Instagram, the brand enjoys an audience of about 17.5 million users and on Facebook there about 36 million people who follow our page. The above figured indicate a massive following and the company will make use of these following to revive the sale of frappucino.
2 Content
In implementing our strategy, we intend to make the content of all our posts engaging to all our customers. Since we are planning to increase the sales of Frappuccino, most of the messages on the above platforms will be streamlined to fit the particular...
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